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Digital Marketing: Contribution of YouTube Marketing

What does a majority chunk of masses do these days when they wish to be entertained? What does a majority do these days when เว็บตรงสล็อต they want to learn something new? What does a majority chunk do when they want to hear some good music? Infact what does the majority do when they don’t want to do anything? Well, the answer is that they go on YouTube and start watching videos of their interest. 

There has been a dominance of YouTube as a Meta verse of all possible emotions that humans experience and provides you a video for all of that. There are still people who are not on Social Media, who do not post pictures or dance on reels but they do watch videos on YouTube. Now, given the fact that YouTube single handedly rules the digital content platform market, there is a need to shed light on how it contributes as a tool in the digital market arena for brands. 

The biggest advantage is บาคาร่าออนไลน์ that among all the digital marketing tools YouTube marketing is the cheapest of all. YouTube as a platform is free for consumption for the masses and pitching an ad on YouTube or having a personalized YouTube channel to promote your brand will cost you much less than an offline campaign. Besides being less expensive it is cost effective as well. Many YouTube channels have a certain audience base whose interest can be easily gauged from the YouTube analytics. This data helps you to have informed decisions about the taste of people. 

Brands are created on YouTube in a much holistic way than they can on any other platform. There have been attempts to include TikTok, Instagram and other Social media sites as a marketing platform but YouTube is a different ball game. As a platform YouTube has 245 million users in India alone which is higher than any social media platform. 

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YouTube provides a stable growth compared to other platforms. In case of social media a marketing campaign needs to go viral to be able to ensure that it contributes to business growth. However, on YouTube there is evergreen content which ensures form a much wider acceptance than other platforms.

There are some intriguing statistics that speak for themselves and explain how important YouTube marketing as a tool has been in determining digital marketing success.

  • Seventy percent of YouTube viewers have made a decision to buy their product based on YouTube videos. 
  • YouTube is second largest search engine after Google. As a result we can infer the impact SEO of YouTube can have on your business model.
  • People watch over 1 billion hours of YouTube video content each day. 
  • YouTube is available in over 100 countries and 80 languages. 
  • There are more than 51 million YouTube channels.

All these facts are a proof that YouTube is a field of immense opportunity to ace the digital marketing game and thereby enhance a business model’s success. 

About The Author

Gaurav Heera is a digital marketing expert, educator & branding expert having more than a decade experience. Currently he heads DelhiCourses, an institute best known for its most advanced & practical digital marketing course.

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