Many times, companies resort to visual merchandising to engage customers and make their stores more inviting. There are different types of methods that retailers can use to welcome and attract prospects into their store as well as retain customers. Here’s a list of the most common visual merchandising practices used by brands today:
1. Window displays are one of the most conventional visual merchandising techniques, and it goes without saying that they’re going to be around for a long time. While window displays may not always be practical for everyone, they can be especially effective if you have the budget to invest in them. A well-designed window display will also reflect on your brand as a whole, so don’t underestimate the power of good window displays!
2. Interactive displays are getting more and more popular in the retail industry. It is one of the most interactive retail fashion merchandising display techniques. Simple tactics such as placing a standalone display or an advertising screen right next to your product can do wonders to attract people’s attention to it. The goal is to make the most of your budget. If you have the budget for it, and if your market research shows that this can help you boost sales exponentially, go for interactive displays!
3. Cross-merchandising is a popular visual merchandising india tactic that helps boost sales. It includes placing items together so that they create a “built-in sale” or an “impulse buy” for the customer. Examples of cross-merchandising include placing bread next to butter, shoes next to socks, mustard next to hot dog buns, etc.
PPMS has the expertise to provide product merchandising services across industries like Telecom, Technology, Consumer Durables, FMCG, Mobility, Beverages, and more. As a merchandising agency, we strive to bring products and people to life at a store by attracting buyers to purchase products through different strategies and channels of retail merchandising.PPMS leverages expertise with its vast experience of conducting retail merchandising in India across multiple industries. Our services include – Field Marketing, Store Fixtures and Visual Merchandising, Supply Chain Solutions and Retail Manpower Management. We work with you to ensure seamless execution of retail merchandising through our field marketing services.
Product placement services are critical for a store’s success. Our merchandising agency gains insight into the market and promotes products in a way that appeals to customers and increases sales. We offer product inspection, shelf planning, service recovery, pricing control, stock audit, and end to end management of retailer-managed programs such as back-room handling, replenishment, and coordination of selling space.
We provide end-to-end retail service solutions and retail merchandising solutions. Our team of retail merchandisers takes complete ownership of the result. We have a network of supervisors and operation managers who coordinate the efficient functioning of field execution and share this information back with the client’s sales and merchandising team.PPMS Field Marketing Services is a merchandising agency with expertise in product merchandising varying across industries like Telecom, Technology, Consumer Durables, FMCG, Mobility, Beverages, and more. Based out of Mumbai and Pune in India, we provide end-to-end retail service solutions and retail merchandising solutions.